Shaka Smart is introduced as the new basketball coach at the University of Texas on Friday, April 3, 2015, at the Frank Erwin Center. JAY JANNER / AMERICAN-STATESMAN

BEVO BEAT Men's Basketball

Texas officials file trademark request for ‘Strong and Smart’

Posted April 9th, 2015


That “Strong and Smart” T-shirt is well on its way.

Last Friday, the day Texas officials announced the formal hiring of men’s basketball coach Shaka Smart, the UT System Board of Regents filed multiple trademark requests involving Smart’s name and the word “Havoc.”

One trademark request on file with the U.S. Patent and Trademark Office is “Strong and Smart,” a phrase that would be used through various mediums in college athletics and sporting events, the application states. Another trademark request filed that day states “Texas Strong.”


A third request is for the phrase “Horns Havoc.” The other is a trademark request for “House of Havoc.”

The phrase “Havoc” was the nickname Smart gave his defense while at Virginia Commonwealth, but he did not use that term during his introductory press conference. The Richmond Times-Dispatch reported that VCU owns the trademark to the word “Havoc” for use in Virginia. However, VCU does not own national trademark rights.

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