No one has to wonder whether former Longhorn, and golf’s current top player, Jordan Spieth prefers Coke to Pepsi.
He and Coca-Cola answered that question definitively on Wednesday.
Spieth, who won the first golf tournament of the year over the weekend, and Coca-Cola announced in a press release a multi-year agreement that makes the 22-year-old a brand ambassador. The announcement comes shortly after Golf Digest reported the young golfer was the sport’s top earner in 2015.
Here’s a piece of the press release:
“In 2015, Jordan Spieth became the face of professional golf by winning The Masters and The U.S. Open Championship, claiming the PGA TOUR¹s 2015 FedEx Cup with his win at the Tour Championship by Coca-Cola, and finishing the season at No. 1 in the Official World Golf Ranking.
“Fresh off of his impressive win at the 2016 Hyundai Tournament of Champions in Kapalua, Hawaii, Coca-Cola® today announced that Spieth will become an ambassador for the brand¹s sports marketing campaigns and beyond. The new multi-year partnership will feature Spieth in television advertising, digital and social media, point-of-sale, out-of-home, experiential marketing, packaging and more. Golf fans can expect to see Spieth promote the company¹s Dasani brand as well.”
Spieth and Coca-Cola had time for a quick video on the announcement:
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