At the University of Texas home football games a crew of many are behind the scenes insuring an entertaining game for the fans. From left, Doug Wilson, Curt Fludd, Bob Cole and Bill Little have the job in the press box choreographing text, pictures and words. This crew is working the Rice game at Darrell K Royal Texas Memorial Stadium.

BEVO BEAT Football

Longtime football SID Bill Little returning to Texas

Posted June 9th, 2016


Bill Little, who worked at Texas in media relations for 47 years, says he is returning to UT as a special assistant to athletic director Mike Perrin.

Little, whose name graces the press boxes at the football and baseball stadiums, told the American-Statesman the part-time position is to write commentary for the Longhorns’ official website,, which he did before retiring in August 2014. Little’s appointment begins immediately, and he will be working for John Bianco, associate director for media relations.

“When Mike talked to me about the possibility of coming back, it was clear he felt that I could bring something to the table with a knowledge of history of UT athletics,” Little said.


On Monday, Little will be in Dallas as one of 11 honorees for CoSIDA’s lifetime achievement award.

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