UT players walk off the field after losing to OU at the Cotton Bowl in Dallas Saturday October 8, 2016. JAY JANNER / AMERICAN-STATESMAN

BEVO BEAT Football

Texas-OU draws 2.0 overnight TV rating, lowest since 2000

Ratings down 47 percent from last season as game moved to FS1

Posted October 10th, 2016


The annual Texas-Oklahoma game, traditionally considered the Big 12’s crown jewel, was a TV ratings dud. That’s unless you work for Fox Sports 1.

Texas-OU drew an overnight rating of 2.0, which was down 47 percent from last year’s number and down 39 percent from 2014, according to Sports Media Watch.

The 2.0 was the lowest rating since 2000. The previous low was 3.3 in 2006. That 3.3 figure equates to almost 5 million viewers.


Fox had not broadcast a Texas-OU matchup since 1998. Most years, the game is available on over-the-air television like ABC. However in June, the Big 12 announced the game would air on FS1, a channel further down the sports dial on most cable systems.

According to the Big 12’s television agreements, ESPN and Fox have a pre-season draft of games. Fox had the first pick this season and chose Texas-OU, and the network placed it on FS1.

In 2015, FS1’s highest-rated game of the entire season was the Michigan-Utah matchup that drew a 1.7 rating. The network said that equated to about 2.9 million viewers.

Contact Brian Davis at 512-445-3957. Email bdavis@statesman.com.

News on Bevo Beat is free and unlimited. Access to the rest of Hookem.com is included with an Austin American-Statesman subscription in addition to Statesman.com and the ePaper edition. Subscribe today at statesman.com/subscribe.