Big 12 commissioner Bob Bowlsby speaks to reporters during the Big 12 NCAA college football media day at the Dallas Cowboys practice facilities in Frisco, Texas, Monday, July 17, 2017. (AP Photo/LM Otero)

BEVO BEAT Football

Big 12 distributes $36.5 million to each league member

League revenues, stability shows that Big 12 ‘made some very wise decisions’

Posted June 1st, 2018


The annual Big 12 revenue totals continue to creep higher as conference members keep preaching stability as a 10-member unit.

Commissioner Bob Bowlsby announced Friday the league will distribute $36.5 million in revenue to its members, a figure that’s up from $34.8 million last year.

By comparison, the SEC announced in February that it would distribute $40.9 million to each of its 14 members. The most recent Big Ten figures have not been released, but the league passed out $34.8 million the previous year.


ESPN reported the Pac-12 distributed $30.9 million to its members last year and the ACC passed out $26.6 million.

League presidents have grown more confident about the league’s stability in recent years, a feeling that’s blossomed alongside growing revenues.

Some reports have speculated that Arizona and Arizona State would welcome an invitation to the Big 12. However, league officials have remained steadfast they do not want to expand west, if they ever vote to expand at all.

“I think it shows as a league we made some very wise decisions,” West Virginia president Gordon Gee told The Dallas Morning News at the league meetings in Irving.

“I think several years ago there was speculation that some of us were not as happy as others,” Gee said. “I think we have a very happy group of presidents. And I think we have a very happy group of coaches and we’re very competitive.”

Contact Brian Davis at 512-445-3957. Email

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