BEVO BEAT

Smells like Longhorn spirit: UT-inspired fragrances unveiled

Posted April 17th, 2014

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Call it eau de Bevo.

If bleeding orange wasn’t enough, Longhorn fans can now flaunt their Forty Acres spirit on an olfactory level. New York-based Masik Collegiate Fragrances has launched a “signature scent” inspired —and officially licensed —by the University of Texas at Austin.

The company’s perfumers, taking a cue from the school’s fixation on all things burnt orange, included notes of mandarin pulp, orange blossom, tabac absolute and vanilla in the formula, according to a press release. The fragrance is available as a Texas for Him cologne (carrying a hint of soft leather, as in cowboy boots) and a Texas for Her perfume (laced with “springtime aromatics” that bring bluebonnets to mind — but hopefully not Aggie-maroon ones, like the kind that have mysteriously popped up on campus in recent weeks).

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According to Masik, the company put different varieties of Texas-inspired fragrances to a smell test, conducted on campus with students, faculty and staff. The champion scents were selected for bottling.

The company also makes fragrances inspired by 19 other schools. We’re sad to report that Texas A&M and Oklahoma both beat Texas to the lineup. (Though we’re sure most Longhorns would have a joke ready about Sooners trying to enhance their aroma.)

University Co-op is the exclusive local retailer of the fragrances for now, founder Katie Masik says, but 1.7-ounce bottles are also available at the perfumer’s website for $39.50. Charlie Strong’s birthday is Aug. 2, if anyone is interested.

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