BEVO BEAT

The only way to tailgate: Chevy releases Texas Longhorns edition pickup truck

Posted September 10th, 2014

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Presenting the most Texas thing ever to Texas: a burnt orange, Bevo-branded pickup truck.

According to Sporting News, Chevrolet has announced a 2015 Texas Longhorns Silverado special edition package, available nationwide in October. In addition to that beautiful paint job (Sunset Orange Metallic, according to Chevy), the truck also features a couple of tasteful Longhorns logos on the side of the bed and on the tailgate.

The car manufacturer and the University of Texas are in a multi-year sponsorship agreement, according to the sports website, and the Silverado is the official truck of the university, Texas Exes and team mascot Bevo.

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The official news release from Chevy also includes some numbers that might warm your Lone Star heart, from company director of truck marketing Sandor Piszar:

“The special-edition Silverado is a natural fit for Chevrolet in Texas, where a Longhorn fan lives in one out of every three households, and those fans are almost twice as likely as average consumers to buy a truck.”

Steer horns mounted on a cattle guard will have to be an after-market customization. Though considering Bevo XIV’s trailer is pulled by a Silverado, that might be in poor taste.

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