Big 12 commissioner Bob Bowlsby addresses attendees during Big 12 media day, Monday, July 18, 2016, in Dallas. With expansion still an unsettled issue for the Big 12 Conference, Commissioner Bowlsby gave his annual state of the league address to open football media days. And a day later he meets with the league's board of directors. (AP Photo/Tony Gutierrez)

BEVO BEAT Football

Big 12 media days takeway: An even bigger shoe could drop in 2024

Posted July 19th, 2016


DALLAS — Can the Big 12 follow its own script?

If you asked most of the reporters covering the Big 12 whether expansion was alive or dead, they’d tell you it was dead. Probably. We think. Or, maybe not. It’s the Big 12. Who really knows anything when it comes to this league?

Maybe league presidents found some new motivation when the ACC announced its digital network arrangement with ESPN. Maybe those high-paid consultants just made a heck of a pitch on Tuesday. Whatever the case, commissioner Bob Bowlsby is now charged with actively evaluating who should get invited come 2017.


In all reality, we could simply be marking time until 2024 when all the major TV contracts come due. That’s when it’s possible Texas and Oklahoma go their separate ways and leave the Big 12 in the dust.

I’ve long thought Texas will join the Big Ten and Oklahoma will head to the SEC. The two teams would preserve their matchup in Dallas, but otherwise they’ll head for new ground.

So if the Big 12 can bring in more revenue by adding Cincinnati, Houston, BYU or UConn and keep UT and OU happen in the interim, why not?

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