University of Texas season ticket sales are down slightly for the coming football season even with rising optimism about new coach Tom Herman.
Texas has sold 52,979 season tickets for the 2017 season, which down 2,882 from the 2016 season, according to a UT spokesman. But it’s about the same as the total sold in 2015 when the Longhorns had 52,774 season tickets on the books.
Parsing the numbers, it’s clear the lackluster home schedule has hurt box office sales. The most high-profile home opponent is Maryland (Sept. 2) along with Big 12 opponents Oklahoma State (Oct. 21) and Texas Tech (Nov. 24).
Last season, UT had 5,716 new season ticket sales. Texas opened the 2016 season at home against No. 10 Notre Dame.
The school converted those new sales into renewals. For 2017, the Longhorns have 46,830 renewed season tickets, according to the ticket data. However, the school has sold only 1,927 new season tickets.
All told, there are 46,830 renewals, 1,515 season tickets added to current accounts, 1,927 new season tickets sold and 2,707 season tickets sold in the suites.
Students and student guest season ticket totals stand at 13,912 so far.
Contact Brian Davis at 512-445-3957. Email firstname.lastname@example.org.
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