It’s not just good news for Warriors fans. It turns out ex-Longhorn Kevin Durant’s decision to sign with the Bay Area team may in turn prove very fruitful for the University of Texas.
As Forbes reports, the school signed a $250 million joint apparel deal with Nike and Durant last year that’ll benefit from the star forward’s new colors. The co-branding deal awards UT royalties and was established after Durant “reached record levels in recent years compared to other pro athletes in Nike’s portfolio.” Durant’s jersey was the No. 5 most sold this past season, and, as one might guess, Silicon Valley serves a larger market than Oklahoma City. On top of that, Durant will be joining the NBA’s No. 1 team. Oklahoma was seventh.
Whether the jersey’s burnt orange, blue and orange or yellow and blue, Durant fans are buying. And the Horns are cashing in.
Here is Nike’s $250 million contract with the university:
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