The University of Texas will continue to use a football ticket resale policy put in place last season even though it was unpopular with season-ticket buyers, UT athletic director Mike Perrin said.
The resale policy, implemented by former athletic director Steve Patterson, was meant to cut down on the number of tickets available on the secondary market. Patterson believed significant numbers of donors and faculty who paid little or no donations to the Longhorn Foundation benefited financially by putting their tickets up for resale on websites such as StubHub and pocketing any profit.
Under the revised policy, those who paid the Longhorn Foundation the required donation were allowed to resell their tickets to anyone they saw fit.
“It is staying in place because after discussion with senior staff here, I felt it did address some of the problems the secondary market had revealed,” Perrin told the American-Statesman. “With staff discussions, I felt it was not proper to change it and go back to the system that had been in place. I don’t know how you would necessarily do that without creating problems.”
In an open records request, the American-Statesman asked for any documentation speaking to the resale policy’s success or failure. The university said there were no responsive documents. StubHub officials did not respond to interview requests.
“It definitely affected our business,” said Randy Cohen, owner of ticket broker TicketCity.com. “We paid a lot more money in donations for our tickets.”
Cohen would not say how many UT season tickets his business had or how much TicketCity paid in donations. However, he acknowledged that the number of fans who brought him tickets to sell was down. “So was StubHub’s,” he said.
“I think all colleges are trying to maximize” revenue, Cohen said. “UT just didn’t go about it the right way. Trying to do too much too fast.”
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