The Texas Longhorns have worn Nike apparel since 2000. A new 15-year deal will keep UT with the Oregon-based company, sources said. Shelby Tauber / AMERICAN-STATESMAN

BEVO BEAT Football

Texas formally agrees to 15-year, $250 million apparel contract with Nike

Posted October 30th, 2015

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The University of Texas System Board of Regents gave the go-ahead Friday to University of Texas-Austin to negotiate a $250 million, 15-year contract with Nike. The Statesman was first to report the agreement earlier this month. The contract is believed to be one of the largest, if not the largest, contract of its kind in the nation.

The sponsorship and licensing agreement continues an arrangement that Texas began with Nike in 2000 in which Nike pays the university for using and promoting its products.

The new agreement will include a combination of cash, apparel, uniforms, footwear, internships for students, funds for non-athletic activities, promotional activities and opportunities for co-branding, according to Texas president Gregory L. Fenves.

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“This has been a very successful partnership,” Fenves said after the regents voted in a special session Friday. “It’s a tremendous opportunity for intercollegiate athletics (for) one of the leading programs in the nation to work with one of the leading brands.”

Fenves and interim athletic director Mike Perrin said they did not know how much Nike has paid Texas over the past 15 years. Perrin said there have been a series of contracts of differing amounts.

UT-Austin honored an exclusive negotiating relationship with Nike and did not put out the contract for bids, Perrin said.

“Our understanding this is the biggest contract that anyone has signed for sponsorship and licensing,” Fenves said.

Regent Wallace Hall said he was bothered by the process of procuring the contract with Nike, which he said excluded other schools in the UT System.

“It’s unfortunate our other schools did not have the opportunity to participate,” Hall said.

No one else spoke against it.

The current agreement goes through June 2016.

More details can be found here:

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