A Texas fan holds up a sign reading "I hate OU so much" during an NCAA college football game between Texas and Oklahoma at the Cotton Bowl in Dallas on Oct. 6, 2018. [NICK WAGNER/AMERICAN-STATESMAN]

BEVO BEAT Football

Texas and Oklahoma’s breathtaking battle in the Red River Showdown a huge draw on television

Posted October 8th, 2018

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The 92,300 fans in attendance at the Cotton Bowl on Saturday weren’t the only ones who witnessed Texas’ 48-45 win over Oklahoma.

FOX Sports has announced that the 113th edition of the Red River Showdown drew a 4.3 metered market rating. According to the company’s PR department, that was the highest-rated sporting event televised on Saturday. FOX has yet to televise a higher-rated college football game this season.

FOX also aired Texas wins over USC and TCU. UT’s games against Maryland and Kansas State were shown on FS1.

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No. 9 Texas (5-1) will host Baylor (4-2) this upcoming week. The game will be televised on ESPN.

UPDATE (Tuesday at 6:00 p.m): According to Nielsen Media Research, Texas and Oklahoma drew 5,608,000 viewers. That was the most-watched Red River Showdown since Oklahoma blew out Texas in 2011’s meeting between the nation’s third- and 11th-ranked teams. With an average-minute streaming audience of 86,765, the Texas/Oklahoma contest was also the most-streamed college football game of the season for FOX Sports.

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