BEVO BEAT

Oklahoma AD won’t push for beer sales inside Cotton Bowl vs. Texas

Posted March 1st, 2014

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NORMAN, Okla. — Oklahoma athletic director Joe Castiglione joked that he was well aware of Texas’ announcement last week that the school would start alcohol sales at spring sporting events.

“At Oklahoma,” Castiglione said, “we watch everything.”

Castiglione said OU officials are not actively engaged in talks to bring beer and wine to the concession stands at Oklahoma Memorial Stadium. Big 12 commissioner Bob Bowlsby also said the decision is up to each individual institution.

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However, Castiglione said he is not going to start a campaign to get beer sales allowed inside the Cotton Bowl for the annual Texas-OU game at the State Fair of Texas.

“It’s just fine the way it is,” Castiglione said.

Beer has been available on the fair grounds for decades. Fans have always stood in line to buy sheets of coupons for $20, drink beer and eat corny dogs outside the stadium and then headed through the gates, where only sodas and water were available. It’s part of what makes the game such a memorable experience.

Castiglione said he cares greatly about the fan experience for both OU fans and visitors. OU officials, just like their Texas counterparts, spend many hours discussing what happened over the previous weekend at their various events.

Castiglione isn’t convinced a good fan experience hinges on whether alcohol is served or not.

“You can pick and choose who you’d want to ask an opinion of this topic, and you’ll get some who are very much in favor, others that aren’t and some in-between,” Castiglione said. “For us, it’s not something we’re talking about actively at the moment.

“We’re always watching what other schools do because our fans are as well,” Castiglione added.

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