KANSAS CITY, Mo. — Athletic director Steve Patterson’s dream of turning the Texas Longhorns into a global brand is now just 7,465 miles away.
The Pac-12 conference announced Saturday it has formalized plans to stage a non-conference men’s basketball game in China on Nov. 14, 2015.
Washington will play Texas in the 2015-16 season opener in Shanghai, although the specific site will be announced later.
The game will count in the standings and will be televised by ESPN back in the states. Tipoff is scheduled for 11 a.m. local time in Beijing, or wherever the game is actually played. Back home in Austin, that will be 9 p.m.
“This will be a great educational experience for our student-athletes and another opportunity to strengthen the university’s brand in the world’s most populous country,” Patterson said in a statement.
This is a Pac-12-driven initiative, and the league purposely issued the news release Saturday afternoon to coincide with the Pac-12 tournament final. Pac-12 commissioner Larry Scott said his league wants to be “pioneers in China.” It’s Scott intent to make this an annual event for his league.
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