The Longhorn Network generates approximately $15 million annually for the University of Texas. The contract runs through 2031. Ralph Barrera/AMERICAN-STATESMAN;

BEVO BEAT

OU president: Big 12 Network concept likely dead

Posted June 3rd, 2016

Advertisement

Oklahoma president David Boren said the concept of a traditional Big 12 Network is likely dead, meaning that schools will continue to have to profit off their own third-tier rights.

Translation: Longhorn Network lives.

Boren, a long-standing opponent against LHN, said the marketplace has simply changed to a point where nobody wants to start a new network. For example, ESPN is losing subscribers to so-called “cord-cutters” and more networks are looking for ways to profit from online streaming.

Advertisement

“It’s moot issue now. The marketplace is simply not interested in a traditional network,” Boren said. “There’s no reason for us to continue to fight one way or another on something that’s not going happen.”

Longhorn Network generates approximately $15 million annually for Texas. That contract runs through 2031. Boren said OU officials have sold their third-tier rights to Fox for approximately $5 million.

Contact Brian Davis at 512-445-3957. Email bdavis@statesman.com.

News on Bevo Beat is free and unlimited. Access to the rest of Hookem.com is included with an Austin American-Statesman subscription in addition to Statesman.com and the ePaper edition. Subscribe today at statesman.com/subscribe.

Comments