Oklahoma president David Boren said the concept of a traditional Big 12 Network is likely dead, meaning that schools will continue to have to profit off their own third-tier rights.
Translation: Longhorn Network lives.
Boren, a long-standing opponent against LHN, said the marketplace has simply changed to a point where nobody wants to start a new network. For example, ESPN is losing subscribers to so-called “cord-cutters” and more networks are looking for ways to profit from online streaming.
“It’s moot issue now. The marketplace is simply not interested in a traditional network,” Boren said. “There’s no reason for us to continue to fight one way or another on something that’s not going happen.”
Longhorn Network generates approximately $15 million annually for Texas. That contract runs through 2031. Boren said OU officials have sold their third-tier rights to Fox for approximately $5 million.
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