Texas fans cheer as their team takes the field against UTEP at Royal-Memorial Stadium, Saturday, Sept. 10, 2016. (Stephen Spillman / for American-Statesman)

BEVO BEAT Football

SweeTARTS launches new Texas-themed gummies

Posted September 14th, 2016

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Prepare to pucker up, Texas fans. The latest in college sports-themed treats are headed your way.

SweeTARTS recently launched a new line of custom SweeTARTS Gummies inspired by school mascots, and Texas made the cut. The Longhorn-shaped snacks are sure to make appearances at tailgates around Royal-Memorial Stadium in the near future.

The company also debuted gummies for four other schools — UCLA, Tennessee, Ohio State and Arkansas. It plans to add more schools in future years.

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SweeTARTS released new custom college SweeTARTS Gummies inspired by school mascots, including one for Texas.
SweeTARTS released new custom college SweeTARTS Gummies inspired by school mascots, including one for Texas.

“We know how passionate football fans are—waiting in line for hours, painting their entire bodies in school colors—they’ll do just about anything in support of their favorite teams,” said SweeTARTS Brand Manager Meghan Erickson said in a press release. “SweeTARTS is honoring these passionate fans by celebrating school spirit with our college-themed SweeTARTS Gummies. Now everyone can celebrate with these delicious treats, making them part of their game day rituals.”

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