The annual Texas-Oklahoma game, traditionally considered the Big 12’s crown jewel, was a TV ratings dud. That’s unless you work for Fox Sports 1.
Texas-OU drew an overnight rating of 2.0, which was down 47 percent from last year’s number and down 39 percent from 2014, according to Sports Media Watch.
The 2.0 was the lowest rating since 2000. The previous low was 3.3 in 2006. That 3.3 figure equates to almost 5 million viewers.
Found some more info about the terrible Texas-OU ratings on FS1, courtesy of Sports Media Watch. pic.twitter.com/KqTVEUL5Gx
— Brian Davis (@BDavisAAS) October 10, 2016
Fox had not broadcast a Texas-OU matchup since 1998. Most years, the game is available on over-the-air television like ABC. However in June, the Big 12 announced the game would air on FS1, a channel further down the sports dial on most cable systems.
According to the Big 12’s television agreements, ESPN and Fox have a pre-season draft of games. Fox had the first pick this season and chose Texas-OU, and the network placed it on FS1.
In 2015, FS1’s highest-rated game of the entire season was the Michigan-Utah matchup that drew a 1.7 rating. The network said that equated to about 2.9 million viewers.
Contact Brian Davis at 512-445-3957. Email firstname.lastname@example.org.
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