People wait in line for 4 to 5 hours to taste the food from Franklin Barbecue in Austin, Texas. Matthew Odam's Top 10 barbecue restaurants in Austin. 05.06 2014 LAURA SKELDING/AMERICAN-STATESMAN 052314 xl cover

BEVO BEAT Football

Sports Illustrated launches a food vertical; expect the Longhorns and barbecue to get some play

Posted June 30th, 2017


Food and sports are intertwined in the national consciousness. “Buy me some peanuts and Cracker Jack,” it says it right there in the unofficial song of Major League Baseball. When you go to the San Francisco Giants game, you know you are getting parmesan fries, and a trip to a Longhorns game probably involves brisket (if it’s a really good tailgate) or ribs. At least burgers. To that end, Sports Illustrated has jumped into the food coverage game, one topic that remains hot in online journalism from Seattle to Miami. As Brett Martin of GQ put it on Twitter, “Everybody in the pool.”

Magazine senior writer Andy Staples, a college football reporter, is heavily involved with the project. Staples penned the post announcing the new site.

For more on SI Eats and which Longhorn-themed eateries you might expect to find there, head on over to Austin360.


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