It was announced Wednesday that Corona Extra, the nation’s No. 1 imported beer, has signed a marketing agreement with the University of Texas.
As part of the campaign, Longhorns fans can expect to see the tagline “Horns up, Limes in” plastered around football, basketball and baseball games starting this fall.
As you can imagine, reactions to the announcement were, well, mixed. Here’s a sampling of responses gathered from social media.
— Yahoo Sports College Football (@YahooSportsCFB) July 5, 2017
Corona & UT have struck a sponsorship deal, the beer's first with a college athletic program. As they actually say… "Horns up, Limes In!" pic.twitter.com/HBozLrjAN1
— Danny Davis (@aasdanny) July 5, 2017
Oklahoma had already recruited all the good beers. https://t.co/O5zDuVr478
— Evan Grant (@Evan_P_Grant) July 5, 2017
Texas Football brought to you by Corona. Find your Beach. pic.twitter.com/qgDQOyl8hj
— John (@jgrimesbaylor) July 5, 2017
Texas signs marketing deal with Corona. South Carolina scrambling to sign a deal with Angry Orchard. pic.twitter.com/Ua34lmk9nl
— Thomas Goldkamp (@ThomasGoldkamp) July 5, 2017
"Horns up, Limes in… Get drunk, hope we win" 🤘🏼 https://t.co/hZjl6JwlKO
— Boston Longhorn (@atx2bos) July 5, 2017
Limes In. https://t.co/qUi5uSNISx
— Robert Garcia (@vegasrobert) July 5, 2017
On the beach during bowl season again. https://t.co/KkL1yKXkS7
— Doug Keegan (@doug_keegan) July 5, 2017
Horns up limes in is a 🔥🔥slogan https://t.co/9BHoY52zpj
— Daniel (@ciaglia_d) July 5, 2017
Horns Up, Limes In!!? Really?!? We're letting this happen?!?
— Suneet Singh (@txterp98) July 5, 2017
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