BEVO BEAT Football

Social reaction: College football world comments on UT-Corona Extra partnership, slogan

Posted July 5th, 2017


It was announced Wednesday that Corona Extra, the nation’s No. 1 imported beer, has signed a marketing agreement with the University of Texas.

As part of the campaign, Longhorns fans can expect to see the tagline “Horns up, Limes in” plastered around football, basketball and baseball games starting this fall.


As you can imagine, reactions to the announcement were, well, mixed. Here’s a sampling of responses gathered from social media.

RELATED: Texas officials sign marketing deal with Corona Extra

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