Texas fans cheer during a timeout against West Virginia at Darrell K Royal-Texas Memorial Stadium Nov. 12, 2016 in Austin Texas. West Virginia won the game 24-20. (Photo by James Gregg/American-Statesman.)

BEVO BEAT Football

Texas officials sign marketing deal with Corona Extra

Posted July 5th, 2017


Texas officials allowed beer sales prior to the 2015 season. Now comes some new beer advertisements.

Corona Extra, the nation’s No. 1 imported beer, has signed a marketing agreement with UT officials. It’s the first sponsorship of any kind on the college level for Corona, according to a news release.

The tagline “Horns up, Limes in!” will be seen at football, basketball and baseball games. Corona will also sponsor a responsible drinking campaign and use the school’s logos and trademarks in point-of-sale, social, digital and advertising materials.


“Texas is proud to join with the Corona Extra team to promote the excitement and pageantry of collegiate sports,” UT athletic director Mike Perrin said in a statement.

Said John Alvarado, vice president of marketing for Corona Extra, “Corona is honored to be a part of the legendary Longhorns lore, and we’re excited to raise our Coronas and Hook ’em Horns this season as part of a statewide platform.”

Contact Brian Davis at 512-445-3957. Email bdavis@statesman.com.

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