Golden: Fat salaries of Texas coaches will hopefully bring back football arrogance

Posted May 12th, 2017


In this week’s Golden’s Nuggets, Ced touches on a Bevo-related item. Here is his take:

On the value of the new contracts of the Texas football coaches:

The Texas football coaches need every penny of those fat salaries just approved by the UT System Board of Regents.


The market bears it.

The competition is paying just as much if not more.

For Texas to get back to competing with the big boys, it has to become one of the big boys again and that starts in areas like coaching salaries and facilities.

Defensive coordinator Todd Orlando will receive $1.1 million annually over the next three seasons, which puts him in the same neighborhood as Texas A&M’s John Chavis ($1.5 million) and Clemson’s Brent Venables ($1.4 million), which sends a not so subtle message, when included with the axing of the old locker room and needed upgrades coming to the weight room, that Texas is desperate to end this near-decade long football malaise.

Legendary Texas athletic director DeLoss Dodds famously stated, “We are the Joneses” which was unofficially the Longhorns’ battle cry to the nation that the Bevos would be at their competitive best, especially in the cash-cow that is football.

While Texas remains a huge box office draw in the merchandising field compared with the Michigans, Notre Dames and Ohio States of the world, the football team has encountered some rough terrain over the last few years. Men’s athletic director Mike Perrin basically giving coach Tom Herman more spending power will hopefully bring back that old arrogance that we expect to see.

For the rest of Cedric’s Nuggets, including his thoughts on Josh Gordon, Colin Kaepernick and boxing, click here.

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