Think about what it’s like attending a Texas football game at Royal-Memorial Stadium. Think about parking, getting in, going to the bathroom, getting a hot dog, sitting in your seat and soaking in the atmosphere.
Does that experience leaving you feeling good, bad or indifferent about the Longhorns?
On Wednesday, the UT athletic department sent an e-mail to season ticket holders titled, “Help Texas Athletics improve your fan experience!”
The e-mail, obtained by the American-Statesman, featured a link to a survey where all types of questions are asked. If fans give true responses, the results should offer a fascinating glimpse into the minds of Texas’ best, most-loyal customers.
The survey asks whether you’re a suite holder, full or partial season ticket holder or single-event buyer. What is your relationship to UT? On a scale of 1 to 10, how likely are you to buy tickets based on the opponent, team’s on-field performance or kickoff time.
Another potential critical survey question: Has being a Texas football season ticket holder met your expectations?
And there’s a series of questions designed to determine what drives Texas fans away or brings them back. For example, are you turned off the ticket prices, the ability to buy cheaper tickets on the secondary market or parking issues? Do you believe “the team is not committed to winning?”
Patterson said this week the initial figures indicate it would cost $7.5 million to install a state-of-the-art wifi system at Royal-Memorial Stadium. It’d be another $1 million to do the same at the Erwin Center.
Patterson certainly wants to improve the gameday experience for all fans. That’s why the school has partnered with the Disney Institute, a group that’s won rave reviews for its ability to enhance customer service.
“Hopefully you see a better product as we go forward this fall,” Patterson said Monday.
Here’s a screenshot of a sample question: