The University of Texas athletic department is establishing a loyalty points program that will be used to determine priority seating, parking and who gets first dibs on Texas-Oklahoma tickets and other events.
The department is calling it “Loyalty Points.” Every donor who has contributed to the Longhorn Foundation since 1986 will get credit for previous gifts in this new ranking system.
The new system rewards those who gave in football coach Charlie Strong’s first season. Donors will receive five points for every $100 contribution since Sept. 1, 2014. Donors can also get two points for $100 in seat-related contributions during that time.
The department will award three points for every $100 in donations from 1986 to 2014, and one point for $100 in ticketed sports since 1987. Also, every UT letter winner will receive 150 points automatically as a one-time bonus.
The Longhorn Foundation will use the points system to rank every donor and fulfill requests using that list going forward. This new program does not currently address changing fans’ seat locations, though.
“The Loyalty Points system adds value to all season ticket and Longhorn Foundation members,” Men’s Athletic Director Steve Patterson said in a statement. “It also rewards those who make a lifetime commitment in Texas athletics and our student-athletes through philanthropic contributions, which are vital to the future success of our programs.”
Fans can view their current Loyalty Points standing through their DonorNet account, the school said in a statement. Account holders can also contact their ticket representative by calling 512-471-3333.
The UT athletic department is expected to announce 2015 football ticket prices and detail the renewal process in the next few weeks.
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