BEVO BEAT

Texas reaches deal with 289c Apparel

Posted March 19th, 2015

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Texas has reached a 10-year agreement with 289c Apparel as its primary licensee.

The deal, announced Thursday by the university, will replace the current deal with Collegiate Licensing Co., which ends on June 30, 2016.

The agreement with 289c was executed through the university’s licensing representative, Learfield Licensing Partners.

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Texas has ranked atop the nation in retail sales for nine straight years.

“Learfield Licensing Partners have been a proven top quality partner for 11 of the 13 UT System institutions that have licensing programs,” Texas men’s athletic director Steve Patterson said in a statement. “Because of that successful history, UT-Austin and UT-El Paso will also now be working with that group. The university went through a nearly year long process to see how we can best incorporate and support the university’s mission – What Starts Here Changes the World – through this innovative and new licensing structure. This agreement allows the university, Learfield Licensing Partners and 289c to work collaboratively to better leverage our internationally recognized brand, secure more control of our brand’s presentation at retail and deepen our supplier relationships. ”

The Texas footwear and apparel agreement with Nike expires in June 2016. Nike, or whoever is the future footwear supplier, will be the other primary apparel supplier with 289c.

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