Document reveals all-in prices for Texas football season tickets

Posted July 22nd, 2015


The Texas athletic department has received numerous complaints about its football season ticket pricing for the 2015 season.

The American-Statesman obtained a detailed spreadsheet from UT athletics regarding the specific pricing, which can be viewed here. 

The document highlights the 81,010 available season tickets in the actual seating bowl of Royal-Memorial Stadium. It does not address suite or student tickets.


The first three columns represent the stadium section, tier pricing and total capacity in that section. For example, section 1 is considered a Tier 1A pricing section and has 2,840 seats.

The column titled “Current Year – Seat Cost” represents the total cost to purchase a ticket and the corresponding required Longhorn Foundation donation for the 2014 season. Last year, a season ticket and donation in section 1 was $720.

The column titled “2015 Total Per Seat Cost” represents the ticket and donation requirement for 2015. This year, that same all-in price for section 1 is $825.

The column titled “Total Per Seat Change (%)” is the difference percentage difference between 2015 and 2014. The annual change for that section 1 seat was a 15-percent increase — actually 14.6 but rounded up.

At the bottom right of the document, the UT athletic department determined the average weighed increase for the 81,010 seats was 5.16 percent. The department’s stated increase of 6 percent was actually 5.8 when you include suite tickets.

The breakdown has some interesting variances depending on location.

What drives down the overall number is the hundreds of seats in sections 111 to 118. Last year, those seats atop the northern end zone were $330. This season, UT athletics is offering those seats at $199. Almost 1,800 seats in sections 124, 125 and 126 went down 19 percent.

Large blocks of seats went up anywhere from 0-8 percent. The biggest increase was the 2,931 seats in section 32. The all-in price went to $525 from $420 — a 25 percent increase.

News on Bevo Beat is free and unlimited. Access to the rest of is included with an Austin American-Statesman subscription in addition to and the ePaper edition. Subscribe today at