Fans drink beer in the stands during the Texas game against Oklahoma State at Royal Memorial Stadium on Saturday, September 26, 2015. DEBORAH CANNON / AMERICAN-STATESMAN

BEVO BEAT Football

Booze sales make up half of concessions revenue at DKR in 2015

Posted January 7th, 2016


According to the Statesman’s Ralph Haurwitz, beer and wine sales at Royal-Memorial Stadium made up for half of all concessions revenue in 2015. Booze receipts totalled close to $1.8 million this fall compared to a total $3.7 million overall for all food and wine sold during Texas’ home games.

According to University of Texas spokesperson Kevin Mortesen, after concessionaire and other expenses, the university netted $812,798 from the sales of alcohol.

University records show that football fans’ cervezas of choice were of the light variety. They bought 62,275 Miller Lites for a total of $498,200. Those figures outpaced the sales totals of 57,901 Coors Lights bringing in $463,208. Bud Light sold to the tune of 24,838 for $198,704.


Fans bought more 20-ounce bottles of water — 79,941 — than any other individual item, for $319,764. They also spent $122,584 for 22,288 one-liter bottles of water.

Beer and wine sales were approved for sale in June by Texas officials after a test run with other minor sports. The revenue figures don’t include sales in the stadium’s clubs and suites, where fans have long been able to drink alcoholic beverages.

An in-depth analysis by the American-Statesman in October revealed there had been no increase in arrests on game days as a result of Texas officials’ decision to sell beer and wine at Royal-Memorial Stadium.

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