According to the Statesman’s Ralph Haurwitz, beer and wine sales at Royal-Memorial Stadium made up for half of all concessions revenue in 2015. Booze receipts totalled close to $1.8 million this fall compared to a total $3.7 million overall for all food and wine sold during Texas’ home games.
According to University of Texas spokesperson Kevin Mortesen, after concessionaire and other expenses, the university netted $812,798 from the sales of alcohol.
University records show that football fans’ cervezas of choice were of the light variety. They bought 62,275 Miller Lites for a total of $498,200. Those figures outpaced the sales totals of 57,901 Coors Lights bringing in $463,208. Bud Light sold to the tune of 24,838 for $198,704.
Fans bought more 20-ounce bottles of water — 79,941 — than any other individual item, for $319,764. They also spent $122,584 for 22,288 one-liter bottles of water.
Beer and wine sales were approved for sale in June by Texas officials after a test run with other minor sports. The revenue figures don’t include sales in the stadium’s clubs and suites, where fans have long been able to drink alcoholic beverages.
An in-depth analysis by the American-Statesman in October revealed there had been no increase in arrests on game days as a result of Texas officials’ decision to sell beer and wine at Royal-Memorial Stadium.